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Skip to content Skip to search. Physical Description xxxi, ,  p. Published Homewood, IL : Irwin, c Language English View all editions Prev Next edition 2 of 5. Other Authors Arens, William F. Edition 4th ed. Summary Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics. Contents Advertising perspectives Developing marketing and advertising strategies Creating advertisements and commercials Advertising media Special types of advertising.
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