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Consumerism, a product of globalization, has generated a new conception of the citizen, while the quantity of goods that a person can acquire determines the social status that they have and therefore the role of the common citizen, in terms of political participation mainly depends on how the consumer is.
The principal cause of the aforementioned phenomenon is globalization. For Canclini, this concept does not have its own definition, rather, it depends on the circumstances and the contexts which are presented. In respect to the last main idea of the investigation, Canclini suggests that the Latin American cultural space and transitional circuits are immersed in imagined constructions about the identity of us and of others; the Latin American elite constructs the city in resemblance to the great European and American metropolises, while the rest of the town seeks to survive with its traditions in the modernizing process.
Cultural industry and massive communications design new processes of production and circulation of culture, that correspond not only to technological innovations but also new forms of sensibility, new forms of reception, of enjoyment and appropriation. In the book Lectores, espectadores e internautas Readers, Spectators, and Internet Users , Canclini asks us: What does it mean to be a reader, spectator, and internet user?
What are the cultural habits of a person that concurs in these three activities? Canclini speaks of the reader in two sentiments, the first making reference to the literary field like Hans Robert Jauss and the second through the editorial system like Umberto Eco does. Canclini accuses the system of wanting to generate new readers only through printed media, without taking into account digital media. The concept of the spectator is linked to the types of shows that they attend, cinema, television, recitals etc.
He describes new concepts that have brought the digital age. The reader - spectator - and internet user read more on the internet than on paper. This book shows us both the benefits of technology and its negative aspects that are familiar to us all. Canclini has been one of the principal anthropologists that has treated Modernity , Postmodernity , and Culture from the Latin American perspective.
One of his best-known works, Consumidores y ciudadanos Consumers and Citizens defines consumption as "the set of socio-cultural processes in which the appropriation and uses of products are carried out. This text is foundational to Latin American Cultural Studies and is now considered a classic. Canclini takes an interdisciplinary approach to social thought to critically reimagine Latin American issues pertaining to modernity and democracy ,. These states regard themselves caught between traditions that have not yet gone and a modernity that has not yet arrived.
From its hybrid position between tradition and modernity, the challenge for Latin America is to construct democratic culture and knowledge without succumbing either to the temptations of elite art and literature or to the coercive forces of mass media and marketing. In a work of committed scholarship the author both interrogates and advocates the development of democratic institutions and practices in Latin America. Rosaldo, R. University of Minnesota Press. From Wikipedia, the free encyclopedia.
Diferentes, desiguales y desconectados: Mapas de la interculturalidad
Diferentes, Desiguales y Desconectados, Mapas de la Interculturalidad
Néstor García Canclini