By Keith Granet. Forty-five years ago, a college friend who was the development manager for a large commercial project was looking for someone to provide the tenant improvement and interior design for the building. I had never done tenant improvement—or even interiors—but being an architect, I thought, I can do that. So I accepted the assignment, and I started on my way to opening my own firm. Fortunately, my employer at the time let me work part-time in the mornings so I could focus on my new firm in the afternoons. In two months I was able to build some cash flow, gain an understanding of all the requirements of running my own company, and still have time to set up an actual business and a physical office.
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For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability , Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the necessary tools to create and run a thriving design business from billing and human resources to branding and project management to marketing and licensing in one easy to use guide.
Inspired by Granet's own course on running a successful design practice as well as his experience guiding over four hundred design firms, The Business of Design is organized into six clear chapters interwoven with stories, the author's own experiences and life lessons. The Business of Design guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management.
The last chapter, on product development, explores the growing trend in the design profession to develop products and bring them to the marketplace, allowing designers to share their voice with a larger audience. The Business of Design includes a foreword by M. Arthur Gensler and interviews with individual architects and designers who have made their mark on the profession, including Michael Graves, John Merrill, A. These esteemed architects and designers share the benefits of their experience as well as their own take on the business of design.
A vibrant and enticing look at the business side of design practice, this graphically beautiful book is neither dry nor intimidating. Think again! Keith Granet shows you how to make your design business a success. This book is a must read for every designer. It's filled with invaluable information that covers all aspects of this often complicated and challenging business. Keith's straightforward, no nonsense approach to finding success makes this a must read for established designers or anyone just starting out.
I've made this mandatory reading for everyone at Thom Filicia Incorporated! Concise, clearly written, this is NO textbook boilerplate. Trust me, you will underline. You will be referring to it often.
To become a good architect requires a passionate dedication to the creative design process. To become a successful one means also understanding that it's a business, a unique one perhaps, but still a business. Keith Granet's The Business of Design will help get you there faster, creative talent intact.
His Los Angeles company, Granet and Associates, provides management consultant services to some of the best-known architecture and interior design offices in the country. Filled with helpful and attractive illustrations and easy-to-follow advice tailored specifically to the needs of creative types.
The business advice he imparts could be applicable to any small-business owner. But keeping your business afloat requires financial savvy. Interviews with five eminently successful designers including Interior Design Hall of Fame members Michael Graves, Victoria Hagan, and Richard Meier join the nuts-and-bolts information.
Granet has become to decorators what Swifty Lazar was to screenwriters and starlets. Convert currency. Add to Basket. Book Description Princeton Architectural Press, More information about this seller Contact this seller. Book Description Princeton Architectural Press. Condition: New. Seller Inventory R The Business of Design: Balancing Creativity and Profitability business and career guide to creating a successful design firm. Granet, Keith. Publisher: Princeton Architectural Press , This specific ISBN edition is currently not available.
View all copies of this ISBN edition:. Synopsis About this title For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit.
Buy New Learn more about this copy. Customers who bought this item also bought. Stock Image. The Business of Design: Balancing Creativity and Profitability business and career guide to creating a successful design firm Granet, Keith. Published by Princeton Architectural Press New Hardcover Quantity Available: 1. Seller Rating:. Published by Princeton Architectural Press. New Hardcover Quantity Available: 2.
The Business of Design Keith Granet.
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ISBN 13: 9781616890186
For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability , Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the necessary tools to create and run a thriving design business from billing and human resources to branding and project management to marketing and licensing in one easy to use guide. Inspired by Granet's own course on running a successful design practice as well as his experience guiding over four hundred design firms, The Business of Design is organized into six clear chapters interwoven with stories, the author's own experiences and life lessons. The Business of Design guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management. The last chapter, on product development, explores the growing trend in the design profession to develop products and bring them to the marketplace, allowing designers to share their voice with a larger audience.
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The Business of Design: Balancing Creativity and Profitability
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